Physician referrals are an essential component in attracting new patients. While a growing number of patients are empowered to find their own specialist, there is still plenty of impact behind a personal recommendation from a trusted physician.
Team of experienced sales and marketing associates at GlobalSevak offer a systematic method that identifies present and prospective referral sources, establish and maintain a business relationship, constantly monitoring and measuring the referral process, guarding against competitive erosion, routinely improving service, resolving problems quickly, expanding your referral base, and regularly producing timely management reports.
At GlobalSevak, we believe that physician referral marketing, like any other marketing campaign, should have a strategy and a budget. We encourage physician participation in the networking process, but understand that there is only so much time in the day for that to happen. This is where we can help. Our referral marketer act as a physician liaisons to build relationships on your behalf.
If that sounds like a big assignment…well, it is. And since the health of the practice relies on this system, it’s well worth giving it the time and attention that it deserves. You’ll probably need some help from GlobalSevak.
If you don’t have a physician liaison, your competition probably does.
GlobalSevak is something of a pioneer in physician liaison marketing behind doctor-to-doctor referrals. The successful representative—someone whose work brings more business in the door—will be a combination of the right hire, the right training, the right measures of performance and the right supervision. Thus partnering with GlobalSevak enables an engaged relationships which is an engine of doctor referral building.
(a) We educate the referring doctor about your capabilities, the kinds of cases where you can help, and other case management particulars;
(b) Reveal ways to improve the two-way referral channel, correct problems, enhance communications, and build rapport.
…then we build your service plan around the answers.
Providing prompt appointments for their referred patients, brief (or detailed) reports about patient care, confirmation calls, or whatever your constituent doctors tell you they value in a referral relationship–listen closely and include these details in your database.
Establish tracking and reporting for measurable goals.
An effective program will prove its worth when measured by specific goals and objectives. It’s important to be clear about the intended (specific and quantifiable) results, such as “increasing physician referrals by x-amount in x-period of time.”
Regular progress reports, typically monthly, will reveal effectiveness, what works and what doesn’t, and guide periodic adjustments.
The essential doctor referral marketing strategies are all intended to support a proactive system that establishes, maintains and extends relationships…and assures a continuing stream of professional referrals.
Let’s know the make and mettle – Your GlobalSevak associate will meet with the doctors and staff to become acquainted with your practice and services.
Development of a Customizable Plan – Our GlobalSevak associate works together with your marketing team to develop your campaign strategy, including a target list of physicians, and to create supporting marketing materials.
Be On Track – No physician referral program is complete without a customer relations management system. This essential tool is used by your sales and marketing team and GlobalSevak associate to track leads and referrals.
Let’s Do it – Once the strategy has been defined, your Sales and Marketing team and Associates from GlobalSevak will schedule visits and meet with the targeted practices.
Reporting on the campaign’s progress – Each month, a report will be compiled to assess referral patterns and refine the approach as needed.
